Bank Of Floyd is a small bank serving communities in SW Virginia. Working with the folks at Forge Communications, we created a print campaign to re-introduce the bank after years of marketing inactivity.
In small towns, newspaper is still a strong media option, and it was fun to have print return to the top spot of the media mix. The approach to concept and copy is different, and it was a bit of a challenge after years of building everything around the web. Luckily, it was like riding a bicycle — you never forget how (but your pants can get caught in the chain).